Frequently asked SEO
questions and answers.
Organic search engine
optimization or pay-per-click advertising?
Internet marketing research and studies have proven time and time again
that in the vast majority of cases, organic search engine optimization
strategies (organic/natural SEO services) are far more cost effective
than Pay-Per-Click (PPC) advertising. Small businesses that depend upon
PPC advertising to drive visitors to their website will find it
increasingly difficult to gain ROI (Return on Investment) when they are
paying on average of $0.75 to $2.95 PER CLICK for most
non-hypercompetitive keyword terms. Also, the clickthrough rate and
conversion of organic search rankings is significantly higher than
clicks on PPC ads by as much as 70%.
Can't I just promote my
website with Facebook or Twitter?
There is not doubt that social media, including
Facebook and Twitter, can have a positive effect on your SEO and help you
better connect with potential and existing customers. However, social
media by itself without key SEO elements, will usually do very
little to drive significant volumes of visitor traffic to your website.
How long will it take
before I see SEO results?
This depends on many factors including the age of your website (newer
sites take longer), the competitiveness of your industry (highly
competitive industries take longer), and to some degree, the current
whims of the search engine algorithms. Most small business sites
targeting a local market area, can begin seeing results in as little as 60 days,
whereas sites in more competitive industries or targeting larger markets
may take six months or more to see significant results.
How important is my
Google PageRank is the numeric value (between one and ten) given to your
site by Google based primarily on link popularity (the number of links
from other sites linking to yours). Google used this in the past as a
major factor in their search algorithm. Today however, Google's search
algorithm takes over 200 factors into account when determining search
results. While it's nice to have a high Google PageRank, it's by no
means the most important factor or sign of SEO success.
Which search engine is
The majority of all searches on the internet are still done using
Google. However, Bing and Yahoo! still provide large volumes of organic
search traffic and should not be overlooked. You should never favor your
optimization for one search engine over another, since all search
engines change their algorithms. In other words, by optimizing for
Google, Bing, and Yahoo!, you have a greater chance of receiving quality
organic traffic to your website regardless of the search engines
constantly changing algorithms.
How long do I have to
SEO success requires ongoing efforts to maintain unless your content is
truly one of a kind with zero competition - which is very unlikely. Keep
in mind, that content is being added to the internet at an unbelievable
rate, which means every second there is more web content that is vying
for first page results in the search engines. If you want your website
to remain competitive in the search engines, and establish a strong
online presence, you have to accept that SEO is not a one time event.
Effective SEO is truly an ongoing process that never ends.
What does SEO do for my
SEO is about much more than simply achieving high search engine rankings
(although very important). Effective SEO will provide numerous benefits
for your business, including building your online brand presence,
establishing your company as an industry leader or expert, driving quality
visitor traffic to your site, improving your conversion rate, and helping
you connect with your customers.
How do I measure SEO
There are a few key ways to tell if your SEO is really successful. The
first indicator is the kind of organic traffic growth you are seeing
from the search engines. Effective SEO will produce additional visitor
traffic to your site that should steadily increase over time. You can
also look at your web analytics to see what types of keyword searches
are driving organic traffic to your site. The biggest indication of SEO
success is your conversion rate. Each individual business site can have
a different conversion goal such as calling your company, visiting a
store location, signing up for an online newsletter, etc. A higher
conversion rate indicates that targeted traffic is being delivered to
your site as a result of your search engine optimization marketing.
What does Puget SEO do
to optimize my site?
Our SEO process begins with strategic keyword research to determine the
most important keywords for your business. These are the words or
phrases that people would type into a search engine when looking for the
products or services your business offers.
Next, (if we're doing on-site
optimization of your website) we make changes to your website that are
barely noticeable (or completely invisible) to your visitors, but can
completely change the way search engines rank your site. These changes
can include changing your title tags, optimizing your internal link
structure, changing or adding headings, and subtly adding keywords
within your page body text if needed. If your site is relatively simple,
we will be happy to make these changes ourselves (at no additional
cost). If your site is more complex, or if you do not want us to touch
the code of your site, we can provide easy to understand instructions
for your web designer to make the changes.
Finally, we develop quality
inbound links for your website to help the search engines better index
and rank your content - and provide you with conversion-focused internet
marketing recommendations to help you convert more of your site visitors
into customers. Often it's the smallest overlooked changes that can have
the biggest impact on your site's success.
How long will it take
for Puget SEO to provide my SEO services?
Turnaround time from your payment being received to your services being
provided is normally two weeks or less. For ongoing SEO services, our completed
work is provided on a monthly basis.
Do you guarantee
We guarantee to do all work as promised to increase organic search
traffic to your website. However, we cannot guarantee search engine
rankings, nor can any other SEO company. If anyone tells you they can
guarantee rankings they're steering you into serious trouble with the
search engines. So while we can't guarantee your exact results, we
regularly achieve first page search engine rankings for our clients and
we intend to do the same for you.
Do you require
We don't believe in pushing you into a long-term
contract. We don't like it when others do this to us, and we believe in
treating you the way we want to be treated. Our goal is for you to want
to work with us and for you to gladly refer us to others - not locking
you into a contract.
How much does it cost?
It largely depends on the complexity of your site, the amount of changes
that need to be made, and the competitiveness of your offering. Please
refer to our
page for more details.
Have a question? Not sure where to start?
to start the conversation.
Quick start SEO glossary
Link Building \