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QUICK START SEO GLOSSARY:

Basic SEO Terms and Definitions

To provide further clarity to our services, you should become familiar with some basic SEO terminology related to search engine optimization. The following SEO terms are for general reference purposes and are not meant to be all inclusive.

Algorithm: An operational programming rule that determines how a search engine indexes content and displays the results to its users.

ALT Attribute: The alt attribute defines an alternative text for an image when the user uses a text browser or when the user has turned off the display of images in their web browser application.

Anchor Text: Anchor text is a clickable text that is a link. It is often underlined and sometimes colored different from the rest of the content. It is a group of words describing the linked to pages such as our site navigation at the top of this page.

Backlinks: Inbound links pointing to a web page from another website.

Body Text: The HTML text that is visible on web pages that both search engines and human visitors can read.

Bounce Rate: The percentage of single-page visits or visits in which a person left your site from the entrance (landing) page.

Competitive SEO Analysis: Assessing how well a website is established on the internet and in the search engines in comparison with high-ranking competitor sites.

Conversion: A conversion occurs when a visitor reaches a goal. There are three primary kinds of goals: URL destination goals, time on site goals, and pages per visit goals.

Copy Editing: Work done to improve the formatting, style, and accuracy of web page text. Unlike general editing, copy editing normally does not involve changing the substance of the text.

Directory: Human editors group websites into categories and provide site descriptions or edit descriptions that are submitted to them. An example of a directory is dmoz.org.

Domain Name: Alphabetic names used to refer to websites on the Internet and contain a suffix such as .com, .org, .gov, or .edu. (Example “www.pugetseo.com”).

Heading Tags: An HTML tag used to write the heading of a web page.

HTML (Hyper Text Markup Language): HTML is used to write documents for the web and to specify hypertext links between web pages and documents.

HTML Validation: Helps to ensure web pages display correctly, regardless of what web browser is used. HTML validation also helps to make sure web pages are more accessible to people with disabilities.

Inbound Link (or Backlink): A link from another website linking to a website.

Internal Link: A hypertext link that points to another web page within a website.

Keyword: Keyword or keyword phrase used by a person when entering a search query into a search engine such as Google.

Keyword Density: The number of times a keyword or phrase appears within the text content of a web page.

Keyword Research: Practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search.

Landing Page: The first page a user views during a session. This is also known as the entrance page.

Link Building: A website optimization technique that consists of developing inbound links to a website to help increase web traffic and site popularity.

Link Popularity: Measures how many web pages from other websites link to a site.

Local Search Optimization: Website optimization targeting search engine users that type in a geo-modifier such as "Seattle", or "Michigan", when searching for products and services in their local market areas.

Manual Submission: Submitting a website by hand to individual search engines or directories, rather than using an automated submission tool or service. Manual submitting is the best way to submit, and is less likely to land a website in trouble with the search engines.

Meta Tag: A special HTML tag that provides information about a web page to the search engines. Unlike normal HTML tags, Meta tags do not affect how the page is displayed.

Outbound Links: Links to a web page on a different domain than the linking site.

Pageview: An instance of a web page being loaded by a browser.

Referrer: The URL of a web page that referred visitors to a site.

Relevance: The likelihood that a given web page will be of interest or useful to a search engine user for a keyword search in comparison with thousands or millions of other pages.

Robots.txt: The Robot Exclusion Standard, also known as the Robots Exclusion Protocol or robots.txt protocol, is a convention to prevent "cooperating" web spiders and other web robots from accessing all or part of a website which is otherwise publicly viewable.

Search Engine: A computer program that searches documents on the internet for specified keywords and returns a list of documents in which those keywords were found, often ranked according to relevance. The three most popular search engines are Google, Bing, and Yahoo!

Search Engine Rankings: The organic ranking position a website has on a search results page when a search is performed on particular keywords in a search engine such as Google.

Search Engine Submission: The process of submitting a website to search engines to request that the search engine spiders and indexes the site.

SEO (Search Engine Optimization): The process of improving the volume or quality of traffic to a website from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion such as Pay-Per-Click (PPC) advertising.

SEO Title Tag (or Page Title): An HTML element used to describe a web page to search engines and visitors. This is among the most important SEO elements.

SERP: An acronym for Search Engine Results Page.

Site Map: A site map (or sitemap) is a list of pages of a website accessible to search engine crawlers or users.

Spam: Manipulation techniques that violate search engines guidelines and can result in low rankings or a site being banned from the search engines altogether.

Traffic: The amount of users that visit a website.

Unique Visitor: One person who visits a website within a specified time period. If one person comes to a website 5 times during the day, they will only be counted as 1 unique visitor for that day.

URL (Uniform Resource Locator): A means of identifying an "exact location" on the Internet. For example, http://www.pugetseo/seo-glossary.htm is the URL of the page you are currently on.

Visits: Total number of visits to a website including people that visited the site more than once during a specific time period. If one person comes to a website 5 times during the day, their visits will be counted as 5 visits for that day.


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